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Majority Opinion Author

Anthony Kennedy

585 US ___ (2018)

NOTICE: This opinion is subject to formal revision before publication in the preliminary print of the United States Reports. Readers are requested to notify the Reporter of Decisions, Supreme Court of the United States, Washington, D. C. 20543, of any typographical or other formal errors, in order that corrections may be made before the preliminary print goes to press.

MASTERPIECE CAKESHOP, LTD., et al., PETITIONER

v.

COLORADO CIVIL RIGHTS COMMISSION, et al.

No. 16鈥111

Supreme Court of United States.

on writ of certiorari to the court of appeals of colorado

[June 4, 2018]

JUSTICE KENNEDY delivered the opinion of the Court.

In 2012 a same-sex couple visited Masterpiece Cakeshop, a bakery in Colorado, to make inquiries about ordering a cake for their wedding reception. The shop鈥檚 owner told the couple that he would not create a cake for their wedding because of his religious opposition to same-sex marriages鈥攎arriages the State of Colorado itself did not recognize at that time. The couple filed a charge with the Colorado Civil Rights Commission alleging discrimination on the basis of sexual orientation in violation of the Colorado Anti-Discrimination Act.

The Commission determined that the shop鈥檚 actions violated the Act and ruled in the couple鈥檚 favor. The Colorado state courts affirmed the ruling and its enforcement order, and this Court now must decide whether the Commission鈥檚 order violated the Constitution.

The case presents difficult questions as to the proper reconciliation of at least two principles. The first is the authority of a State and its governmental entities to protect the rights and dignity of gay persons who are, or wish to be, married but who face discrimination when they seek goods or services. The second is the right of all persons to exercise fundamental freedoms under the First Amendment, as applied to the States through the Fourteenth Amendment.

The freedoms asserted here are both the freedom of speech and the free exercise of religion. The free speech aspect of this case is difficult, for few persons who have seen a beautiful wedding cake might have thought of its creation as an exercise of protected speech. This is an instructive example, however, of the proposition that the application of constitutional freedoms in new contexts can deepen our understanding of their meaning.

One of the difficulties in this case is that the parties disagree as to the extent of the baker鈥檚 refusal to provide service. If a baker refused to design a special cake with words or images celebrating the marriage鈥攆or instance, a cake showing words with religious meaning鈥攖hat might be different from a refusal to sell any cake at all. In defining whether a baker鈥檚 creation can be protected, these details might make a difference.

The same difficulties arise in determining whether a baker has a valid free exercise claim. A baker鈥檚 refusal to attend the wedding to ensure that the cake is cut the right way, or a refusal to put certain religious words or decorations on the cake, or even a refusal to sell a cake that has been baked for the public generally but includes certain religious words or symbols on it are just three examples of possibilities that seem all but endless.

Whatever the confluence of speech and free exercise principles might be in some cases, the Colorado Civil Rights Commission鈥檚 consideration of this case was inconsistent with the State鈥檚 obligation of religious neutrality. The reason and motive for the baker鈥檚 refusal were based on his sincere religious beliefs and convictions. The Court鈥檚 precedents make clear that the baker, in his capacity as the owner of a business serving the public, might have his right to the free exercise of religion limited by generally applicable laws. Still, the delicate question of when the free exercise of his religion must yield to an otherwise valid exercise of state power needed to be determined in an adjudication in which religious hostility on the part of the State itself would not be a factor in the balance the State sought to reach. That requirement, however, was not met here. When the Colorado Civil Rights Commission considered this case, it did not do so with the religious neutrality that the Constitution requires.

Given all these considerations, it is proper to hold that whatever the outcome of some future controversy involving facts similar to these, the Commission鈥檚 actions here violated the Free Exercise Clause; and its order must be set aside.

I

A

Masterpiece Cakeshop, Ltd., is a bakery in Lakewood, Colorado, a suburb of Denver. The shop offers a variety of baked goods, ranging from everyday cookies and brownies to elaborate custom-designed cakes for birthday parties, weddings, and other events.

Jack Phillips is an expert baker who has owned and operated the shop for 24 years. Phillips is a devout Christian. He has explained that his 鈥渕ain goal in life is to be obedient to鈥 Jesus Christ and Christ鈥檚 鈥渢eachings in all aspects of his life.鈥 App. 148. And he seeks to 鈥渉onor God through his work at Masterpiece Cakeshop.鈥 Ibid. One of Phillips鈥 religious beliefs is that 鈥淕od鈥檚 intention for marriage from the beginning of history is that it is and should be the union of one man and one woman.鈥 Id., at 149. To Phillips, creating a wedding cake for a same-sex wedding would be equivalent to participating in a celebration that is contrary to his own most deeply held beliefs.

Phillips met Charlie Craig and Dave Mullins when they entered his shop in the summer of 2012. Craig and Mullins were planning to marry. At that time, Colorado did not recognize same-sex marriages, so the couple planned to wed legally in Massachusetts and afterwards to host a reception for their family and friends in Denver. To prepare for their celebration, Craig and Mullins visited the shop and told Phillips that they were interested in ordering a cake for 鈥渙ur wedding.鈥 Id., at 152 (emphasis de- leted). They did not mention the design of the cake they envisioned.

Phillips informed the couple that he does not 鈥渃reate鈥 wedding cakes for same-sex weddings. Ibid. He explained, 鈥淚鈥檒l make your birthday cakes, shower cakes, sell you cookies and brownies, I just don鈥檛 make cakes for same sex weddings.鈥 Ibid. The couple left the shop without further discussion.

The following day, Craig鈥檚 mother, who had accompanied the couple to the cakeshop and been present for their interaction with Phillips, telephoned to ask Phillips why he had declined to serve her son. Phillips explained that he does not create wedding cakes for same-sex weddings because of his religious opposition to same-sex marriage, and also because Colorado (at that time) did not recognize same-sex marriages. Id., at 153. He later explained his belief that 鈥渢o create a wedding cake for an event that celebrates something that directly goes against the teachings of the Bible, would have been a personal endorsement and participation in the ceremony and relationship that they were entering into.鈥 Ibid. (emphasis deleted).

B

For most of its history, Colorado has prohibited discrimination in places of public accommodation. In 1885, less than a decade after Colorado achieved statehood, the General Assembly passed 鈥淎n Act to Protect All Citizens in Their Civil Rights,鈥 which guaranteed 鈥渇ull and equal enjoyment鈥 of certain public facilities to 鈥渁ll citizens,鈥 鈥渞egardless of race, color or previous condition of servitude.鈥 1885 Colo. Sess. Laws pp. 132鈥133. A decade later, the General Assembly expanded the requirement to apply to 鈥渁ll other places of public accommodation.鈥 1895 Colo. Sess. Laws ch. 61, p. 139.

Today, the Colorado Anti-Discrimination Act (CADA) carries forward the state鈥檚 tradition of prohibiting discrimination in places of public accommodation. Amended in 2007 and 2008 to prohibit discrimination on the basis of sexual orientation as well as other protected characteristics, CADA in relevant part provides as follows:

鈥淚t is a discriminatory practice and unlawful for a person, directly or indirectly, to refuse, withhold from, or deny to an individual or a group, because of disability, race, creed, color, sex, sexual orientation, marital status, national origin, or ancestry, the full and equal enjoyment of the goods, services, facilities, privileges, advantages, or accommodations of a place of public accommodation.鈥 Colo. Rev. Stat. 搂24鈥34鈥601(2)(a) (2017).

The Act defines 鈥減ublic accommodation鈥 broadly to include any 鈥減lace of business engaged in any sales to the public and any place offering services . . . to the public,鈥 but excludes 鈥渁 church, synagogue, mosque, or other place that is principally used for religious purposes.鈥 搂24鈥34鈥601(1).

CADA establishes an administrative system for the resolution of discrimination claims. Complaints of discrimination in violation of CADA are addressed in the first instance by the Colorado Civil Rights Division. The Division investigates each claim; and if it finds probable cause that CADA has been violated, it will refer the matter to the Colorado Civil Rights Commission. The Commission, in turn, decides whether to initiate a formal hearing before a state Administrative Law Judge (ALJ), who will hear evidence and argument before issuing a written decision. See 搂搂24鈥34鈥306, 24鈥4鈥105(14). The decision of the ALJ may be appealed to the full Commission, a seven-member appointed body. The Commission holds a public hearing and deliberative session before voting on the case. If the Commission determines that the evidence proves a CADA violation, it may impose remedial measures as provided by statute. See 搂24鈥34鈥306(9). Available remedies include, among other things, orders to cease-and-desist a discriminatory policy, to file regular compliance reports with the Commission, and 鈥渢o take affirmative action, including the posting of notices setting forth the substantive rights of the public.鈥 搂24鈥34鈥605. Colorado law does not permit the Commission to assess money damages or fines. 搂搂24鈥34鈥306(9), 24鈥34鈥605.

C

Craig and Mullins filed a discrimination complaint against Masterpiece Cakeshop and Phillips in August 2012, shortly after the couple鈥檚 visit to the shop. App. 31. The complaint alleged that Craig and Mullins had been denied 鈥渇ull and equal service鈥 at the bakery because of their sexual orientation, id., at 35, 48, and that it was Phillips鈥 鈥渟tandard business practice鈥 not to provide cakes for same-sex weddings, id., at 43.

The Civil Rights Division opened an investigation. The investigator found that 鈥渙n multiple occasions,鈥 Phillips 鈥渢urned away potential customers on the basis of their sexual orientation, stating that he could not create a cake for a same-sex wedding ceremony or reception鈥 because his religious beliefs prohibited it and because the potential customers 鈥渨ere doing something illegal鈥 at that time. Id., at 76. The investigation found that Phillips had declined to sell custom wedding cakes to about six other same-sex couples on this basis. Id., at 72. The investigator also recounted that, according to affidavits submitted by Craig and Mullins, Phillips鈥 shop had refused to sell cupcakes to a lesbian couple for their commitment celebration because the shop 鈥渉ad a policy of not selling baked goods to same-sex couples for this type of event.鈥 Id., at 73. Based on these findings, the Division found probable cause that Phillips violated CADA and referred the case to the Civil Rights Commission. Id., at 69.

The Commission found it proper to conduct a formal hearing, and it sent the case to a State ALJ. Finding no dispute as to material facts, the ALJ entertained cross-motions for summary judgment and ruled in the couple鈥檚 favor. The ALJ first rejected Phillips鈥 argument that declining to make or create a wedding cake for Craig and Mullins did not violate Colorado law. It was undisputed that the shop is subject to state public accommodations laws. And the ALJ determined that Phillips鈥 actions constituted prohibited discrimination on the basis of sex- ual orientation, not simply opposition to same-sex marriage as Phillips contended. App. to Pet. for Cert. 68a鈥72a.

Phillips raised two constitutional claims before the ALJ. He first asserted that applying CADA in a way that would require him to create a cake for a same-sex wedding would violate his First Amendment right to free speech by compelling him to exercise his artistic talents to express a message with which he disagreed. The ALJ rejected the contention that preparing a wedding cake is a form of protected speech and did not agree that creating Craig and Mullins鈥 cake would force Phillips to adhere to 鈥渁n ideological point of view.鈥 Id., at 75a. Applying CADA to the facts at hand, in the ALJ鈥檚 view, did not interfere with Phillips鈥 freedom of speech.

Phillips also contended that requiring him to create cakes for same-sex weddings would violate his right to the free exercise of religion, also protected by the First Amendment. Citing this Court鈥檚 precedent in Employment Div., Dept. of Human Resources of Ore. v. Smith, 494 U. S. 872 (1990), the ALJ determined that CADA is a 鈥渧alid and neutral law of general applicability鈥 and therefore that applying it to Phillips in this case did not violate the Free Exercise Clause. Id., at 879; App. to Pet. for Cert. 82a鈥83a. The ALJ thus ruled against Phillips and the cakeshop and in favor of Craig and Mullins on both constitutional claims.

The Commission affirmed the ALJ鈥檚 decision in full. Id., at 57a. The Commission ordered Phillips to 鈥渃ease and desist from discriminating against . . . same-sex couples by refusing to sell them wedding cakes or any product [they] would sell to heterosexual couples.鈥 Ibid. It also ordered additional remedial measures, including 鈥渃omprehensive staff training on the Public Accommodations section鈥 of CADA 鈥渁nd changes to any and all company policies to comply with . . . this Order.鈥 Id., at 58a. The Commission additionally required Phillips to prepare 鈥渜uarterly compliance reports鈥 for a period of two years documenting 鈥渢he number of patrons denied service鈥 and why, along with 鈥渁 statement describing the remedial actions taken.鈥Ibid.

Phillips appealed to the Colorado Court of Appeals, which affirmed the Commission鈥檚 legal determinations and remedial order. The court rejected the argument that the 鈥淐ommission鈥檚 order unconstitutionally compels鈥 Phillips and the shop 鈥渢o convey a celebratory message about same sex marriage.鈥 Craig v. Masterpiece Cakeshop, Inc., 370 P. 3d 272, 283 (2015). The court also rejected the argument that the Commission鈥檚 order violated the Free Exercise Clause. Relying on this Court鈥檚 precedent in Smithsupra, at 879, the court stated that the Free Exercise Clause 鈥渄oes not relieve an individual of the obligation to comply with a valid and neutral law of general applicability鈥 on the ground that following the law would interfere with religious practice or belief. 370 P. 3d, at 289. The court concluded that requiring Phillips to comply with the statute did not violate his free exercise rights. The Colorado Supreme Court declined to hear the case.

Phillips sought review here, and this Court granted certiorari. 582 U. S. ___ (2017). He now renews his claims under the Free Speech and Free Exercise Clauses of the First Amendment.

II

A

Our society has come to the recognition that gay persons and gay couples cannot be treated as social outcasts or as inferior in dignity and worth. For that reason the laws and the Constitution can, and in some instances must, protect them in the exercise of their civil rights. The exercise of their freedom on terms equal to others must be given great weight and respect by the courts. At the same time, the religious and philosophical objections to gay marriage are protected views and in some instances protected forms of expression. As this Court observed in Obergefell v. Hodges, 576 U. S. ___ (2015), 鈥淸t]he First Amendment ensures that religious organizations and persons are given proper protection as they seek to teach the principles that are so fulfilling and so central to their lives and faiths.鈥 Id., at ___ (slip op., at 27). Nevertheless, while those religious and philosophical objections are protected, it is a general rule that such objections do not allow business owners and other actors in the economy and in society to deny protected persons equal access to goods and services under a neutral and generally applicable public accommodations law. See Newman v. Piggy Park Enterprises, Inc., 390 U. S. 400, 402, n. 5 (1968) (per curiam); see also Hurley v. Irish-American Gay, Lesbian and Bisexual Group of Boston, Inc., 515 U. S. 557, 572 (1995) (鈥淧rovisions like these are well within the State鈥檚 usual power to enact when a legislature has reason to believe that a given group is the target of discrimination, and they do not, as a general matter, violate the First or Fourteenth Amendments鈥).

When it comes to weddings, it can be assumed that a member of the clergy who objects to gay marriage on moral and religious grounds could not be compelled to perform the ceremony without denial of his or her right to the free exercise of religion. This refusal would be well understood in our constitutional order as an exercise of religion, an exercise that gay persons could recognize and accept without serious diminishment to their own dignity and worth. Yet if that exception were not confined, then a long list of persons who provide goods and services for marriages and weddings might refuse to do so for gay persons, thus resulting in a community-wide stigma inconsistent with the history and dynamics of civil rights laws that ensure equal access to goods, services, and public accommodations.

It is unexceptional that Colorado law can protect gay persons, just as it can protect other classes of individuals, in acquiring whatever products and services they choose on the same terms and conditions as are offered to other members of the public. And there are no doubt innumerable goods and services that no one could argue implicate the First Amendment. Petitioners conceded, moreover, that if a baker refused to sell any goods or any cakes for gay weddings, that would be a different matter and the State would have a strong case under this Court鈥檚 precedents that this would be a denial of goods and services that went beyond any protected rights of a baker who offers goods and services to the general public and is subject to a neutrally applied and generally applicable public accommodations law. See Tr. of Oral Arg. 4鈥7, 10.

Phillips claims, however, that a narrower issue is presented. He argues that he had to use his artistic skills to make an expressive statement, a wedding endorsement in his own voice and of his own creation. As Phillips would see the case, this contention has a significant First Amendment speech component and implicates his deep and sincere religious beliefs. In this context the baker likely found it difficult to find a line where the customers鈥 rights to goods and services became a demand for him to exercise the right of his own personal expression for their message, a message he could not express in a way consistent with his religious beliefs.

Phillips鈥 dilemma was particularly understandable given the background of legal principles and administration of the law in Colorado at that time. His decision and his actions leading to the refusal of service all occurred in the year 2012. At that point, Colorado did not recognize the validity of gay marriages performed in its own State. See Colo. Const., Art. II, 搂31 (2012); 370 P. 3d, at 277. At the time of the events in question, this Court had not issued its decisions either in United States v. Windsor, 570 U. S. 744 (2013), or Obergefell. Since the State itself did not allow those marriages to be performed in Colorado, there is some force to the argument that the baker was not unreasonable in deeming it lawful to decline to take an action that he understood to be an expression of support for their validity when that expression was contrary to his sincerely held religious beliefs, at least insofar as his refusal was limited to refusing to create and express a message in support of gay marriage, even one planned to take place in another State.

At the time, state law also afforded storekeepers some latitude to decline to create specific messages the storekeeper considered offensive. Indeed, while enforcement proceedings against Phillips were ongoing, the Colorado Civil Rights Division itself endorsed this proposition in cases involving other bakers鈥 creation of cakes, concluding on at least three occasions that a baker acted lawfully in declining to create cakes with decorations that demeaned gay persons or gay marriages. See Jack v. Gateaux, Ltd., Charge No. P20140071X (Mar. 24, 2015); Jack v. Le Bakery Sensual, Inc., Charge No. P20140070X (Mar. 24, 2015); Jack v. Azucar Bakery, Charge No. P20140069X (Mar. 24, 2015).

There were, to be sure, responses to these arguments that the State could make when it contended for a different result in seeking the enforcement of its generally applicable state regulations of businesses that serve the public. And any decision in favor of the baker would have to be sufficiently constrained, lest all purveyors of goods and services who object to gay marriages for moral and religious reasons in effect be allowed to put up signs saying 鈥渘o goods or services will be sold if they will be used for gay marriages,鈥 something that would impose a serious stigma on gay persons. But, nonetheless, Phillips was entitled to the neutral and respectful consideration of his claims in all the circumstances of the case.

B

The neutral and respectful consideration to which Phillips was entitled was compromised here, however. The Civil Rights Commission鈥檚 treatment of his case has some elements of a clear and impermissible hostility toward the sincere religious beliefs that motivated his objection.

That hostility surfaced at the Commission鈥檚 formal, public hearings, as shown by the record. On May 30, 2014, the seven-member Commission convened publicly to consider Phillips鈥 case. At several points during its meeting, commissioners endorsed the view that religious beliefs cannot legitimately be carried into the public sphere or commercial domain, implying that religious beliefs and persons are less than fully welcome in Colorado鈥檚 business community. One commissioner suggested that Phillips can believe 鈥渨hat he wants to believe,鈥 but cannot act on his religious beliefs 鈥渋f he decides to do business in the state.鈥 Tr. 23. A few moments later, the commissioner restated the same position: 鈥淸I]f a businessman wants to do business in the state and he鈥檚 got an issue with the鈥攖he law鈥檚 impacting his personal belief system, he needs to look at being able to compromise.鈥 Id., at 30. Standing alone, these statements are susceptible of different interpretations. On the one hand, they might mean simply that a business cannot refuse to provide services based on sexual orientation, regardless of the proprietor鈥檚 personal views. On the other hand, they might be seen as inappropriate and dismissive comments showing lack of due consideration for Phillips鈥 free exercise rights and the dilemma he faced. In view of the comments that followed, the latter seems the more likely.

On July 25, 2014, the Commission met again. This meeting, too, was conducted in public and on the record. On this occasion another commissioner made specific reference to the previous meeting鈥檚 discussion but said far more to disparage Phillips鈥 beliefs. The commissioner stated:

鈥淚 would also like to reiterate what we said in the hearing or the last meeting. Freedom of religion and religion has been used to justify all kinds of discrimination throughout history, whether it be slavery, whether it be the holocaust, whether it be鈥擨 mean, we鈥攚e can list hundreds of situations where freedom of religion has been used to justify discrimination. And to me it is one of the most despicable pieces of rhetoric that people can use to鈥攖o use their religion to hurt others.鈥 Tr. 11鈥12.

To describe a man鈥檚 faith as 鈥渙ne of the most despicable pieces of rhetoric that people can use鈥 is to disparage his religion in at least two distinct ways: by describing it as despicable, and also by characterizing it as merely rhetorical鈥攕omething insubstantial and even insincere. The commissioner even went so far as to compare Phillips鈥 invocation of his sincerely held religious beliefs to defenses of slavery and the Holocaust. This sentiment is inappropriate for a Commission charged with the solemn responsibility of fair and neutral enforcement of Colorado鈥檚 antidiscrimination law鈥攁 law that protects discrimination on the basis of religion as well as sexual orientation.

The record shows no objection to these comments from other commissioners. And the later state-court ruling reviewing the Commission鈥檚 decision did not mention those comments, much less express concern with their content. Nor were the comments by the commissioners disavowed in the briefs filed in this Court. For these reasons, the Court cannot avoid the conclusion that these statements cast doubt on the fairness and impartiality of the Commission鈥檚 adjudication of Phillips鈥 case. Members of the Court have disagreed on the question whether statements made by lawmakers may properly be taken into account in determining whether a law intentionally discriminates on the basis of religion. See Church of Lukumi Babalu Aye, Inc. v. Hialeah, 508 U. S. 520, 540鈥542 (1993); id., at 558 (Scalia, J., concurring in part and concurring in judgment). In this case, however, the remarks were made in a very different context鈥攂y an adjudicatory body deciding a particular case.

Another indication of hostility is the difference in treatment between Phillips鈥 case and the cases of other bakers who objected to a requested cake on the basis of conscience and prevailed before the Commission.

As noted above, on at least three other occasions the Civil Rights Division considered the refusal of bakers to create cakes with images that conveyed disapproval of same-sex marriage, along with religious text. Each time, the Division found that the baker acted lawfully in refusing service. It made these determinations because, in the words of the Division, the requested cake included 鈥渨ording and images [the baker] deemed derogatory,鈥 Jack v. Gateaux, Ltd., Charge No. P20140071X, at 4; featured 鈥渓anguage and images [the baker] deemed hateful,鈥 Jack v. Le Bakery Sensual, Inc., Charge No. P20140070X, at 4; or displayed a message the baker 鈥渄eemed as discriminatory, Jack v. Azucar Bakery, Charge No. P20140069X, at 4.

The treatment of the conscience-based objections at issue in these three cases contrasts with the Commission鈥檚 treatment of Phillips鈥 objection. The Commission ruled against Phillips in part on the theory that any message the requested wedding cake would carry would be attributed to the customer, not to the baker. Yet the Division did not address this point in any of the other cases with respect to the cakes depicting anti-gay marriage symbolism. Additionally, the Division found no violation of CADA in the other cases in part because each bakery was willing to sell other products, including those depicting Christian themes, to the prospective customers. But the Commission dismissed Phillips鈥 willingness to sell 鈥渂irthday cakes, shower cakes, [and] cookies and brownies,鈥 App. 152, to gay and lesbian customers as irrelevant. The treatment of the other cases and Phillips鈥 case could reasonably be interpreted as being inconsistent as to the question of whether speech is involved, quite apart from whether the cases should ultimately be distinguished. In short, the Commission鈥檚 consideration of Phillips鈥 religious objection did not accord with its treatment of these other objections.

Before the Colorado Court of Appeals, Phillips protested that this disparity in treatment reflected hostility on the part of the Commission toward his beliefs. He argued that the Commission had treated the other bakers鈥 conscience-based objections as legitimate, but treated his as illegitimate鈥攖hus sitting in judgment of his religious beliefs themselves. The Court of Appeals addressed the disparity only in passing and relegated its complete analysis of the issue to a footnote. There, the court stated that 鈥淸t]his case is distinguishable from the Colorado Civil Rights Division鈥檚 recent findings that [the other bakeries] in Denver did not discriminate against a Christian patron on the basis of his creed鈥 when they refused to create the requested cakes. 370 P. 3d, at 282, n. 8. In those cases, the court continued, there was no impermissible discrimination because 鈥渢he Division found that the bakeries . . . refuse[d] the patron鈥檚 request . . . because of the offensive nature of the requested message.鈥 Ibid.

A principled rationale for the difference in treatment of these two instances cannot be based on the government鈥檚 own assessment of offensiveness. Just as 鈥渘o official, high or petty, can prescribe what shall be orthodox in politics, nationalism, religion, or other matters of opinion,鈥 West Virginia Bd. of Ed. v. Barnette, 319 U. S. 624, 642 (1943), it is not, as the Court has repeatedly held, the role of the State or its officials to prescribe what shall be offensive. See Matal v. Tam, 582 U. S. ___, ___鈥揰__ (2017) (opinion of Alito, J.) (slip op., at 22鈥23). The Colorado court鈥檚 attempt to account for the difference in treatment elevates one view of what is offensive over another and itself sends a signal of official disapproval of Phillips鈥 religious beliefs. The court鈥檚 footnote does not, therefore, answer the baker鈥檚 concern that the State鈥檚 practice was to disfavor the religious basis of his objection.

C

For the reasons just described, the Commission鈥檚 treatment of Phillips鈥 case violated the State鈥檚 duty under the First Amendment not to base laws or regulations on hostility to a religion or religious viewpoint.

In Church of Lukumi Babalu Aye, supra, the Court made clear that the government, if it is to respect the Constitution鈥檚 guarantee of free exercise, cannot impose regulations that are hostile to the religious beliefs of affected citizens and cannot act in a manner that passes judgment upon or presupposes the illegitimacy of religious beliefs and practices. The Free Exercise Clause bars even 鈥渟ubtle departures from neutrality鈥 on matters of religion. Id., at 534. Here, that means the Commission was obliged under the Free Exercise Clause to proceed in a manner neutral toward and tolerant of Phillips鈥 religious beliefs. The Constitution 鈥渃ommits government itself to religious tolerance, and upon even slight suspicion that proposals for state intervention stem from animosity to religion or distrust of its practices, all officials must pause to remember their own high duty to the Constitution and to the rights it secures.鈥 Id., at 547.

Factors relevant to the assessment of governmental neutrality include 鈥渢he historical background of the decision under challenge, the specific series of events leading to the enactment or official policy in question, and the legislative or administrative history, including contemporaneous statements made by members of the decisionmaking body.鈥 Id., at 540. In view of these factors the record here demonstrates that the Commission鈥檚 consideration of Phillips鈥 case was neither tolerant nor respectful of Phillips鈥 religious beliefs. The Commission gave 鈥渆very appearance,鈥 id., at 545, of adjudicating Phillips鈥 religious objection based on a negative normative 鈥渆valuation of the particular justification鈥 for his objection and the religious grounds for it. Id., at 537. It hardly requires restating that government has no role in deciding or even suggesting whether the religious ground for Phillips鈥 conscience-based objection is legitimate or illegitimate. On these facts, the Court must draw the inference that Phillips鈥 religious objection was not considered with the neutrality that the Free Exercise Clause requires.

While the issues here are difficult to resolve, it must be concluded that the State鈥檚 interest could have been weighed against Phillips鈥 sincere religious objections in a way consistent with the requisite religious neutrality that must be strictly observed. The official expressions of hostility to religion in some of the commissioners鈥 comments鈥攃omments that were not disavowed at the Commission or by the State at any point in the proceedings that led to affirmance of the order鈥攚ere inconsistent with what the Free Exercise Clause requires. The Commission鈥檚 disparate consideration of Phillips鈥 case compared to the cases of the other bakers suggests the same. For these reasons, the order must be set aside.

III

The Commission鈥檚 hostility was inconsistent with the First Amendment鈥檚 guarantee that our laws be applied in a manner that is neutral toward religion. Phillips was entitled to a neutral decisionmaker who would give full and fair consideration to his religious objection as he sought to assert it in all of the circumstances in which this case was presented, considered, and decided. In this case the adjudication concerned a context that may well be different going forward in the respects noted above. However later cases raising these or similar concerns are resolved in the future, for these reasons the rulings of the Commission and of the state court that enforced the Commission鈥檚 order must be invalidated.

The outcome of cases like this in other circumstances must await further elaboration in the courts, all in the context of recognizing that these disputes must be resolved with tolerance, without undue disrespect to sincere religious beliefs, and without subjecting gay persons to indignities when they seek goods and services in an open market.

The judgment of the Colorado Court of Appeals is reversed.

It is so ordered.


Justice Thomas, with whom Justice Gorsuch joins, concurring in part and concurring in the judgment.

I agree that the Colorado Civil Rights Commission (Commission) violated Jack Phillips鈥 right to freely exercise his religion. As Justice Gorsuch explains, the Commission treated Phillips鈥 case differently from a similar case involving three other bakers, for reasons that can only be explained by hostility toward Phillips鈥 religion. See ante, at 2鈥7 (concurring opinion). The Court agrees that the Commission treated Phillips differently, and it points out that some of the Commissioners made comments disparaging Phillips鈥 religion. See ante, at 12鈥16. Although the Commissioners鈥 comments are certainly disturbing, the discriminatory application of Colorado鈥檚 public-accommodations law is enough on its own to violate Phillips鈥 rights. To the extent the Court agrees, I join its opinion.

While Phillips rightly prevails on his free-exercise claim, I write separately to address his free-speech claim. The Court does not address this claim because it has some uncertainties about the record. See ante, at 2. Specifically, the parties dispute whether Phillips refused to create a custom wedding cake for the individual respondents, or whether he refused to sell them any wedding cake (including a premade one). But the Colorado Court of Appeals resolved this factual dispute in Phillips鈥 favor. The court described his conduct as a refusal to 鈥渄esign and create a cake to celebrate [a] same-sex wedding.鈥 Craig v. Masterpiece Cakeshop, Inc., 370 P. 3d 272, 276 (2015); see also id., at 286 (鈥渄esigning and selling a wedding cake鈥); id., at 283 (鈥渞efusing to create a wedding cake鈥). And it noted that the Commission鈥檚 order required Phillips to sell 鈥 鈥any product [he] would sell to heterosexual couples,鈥 鈥 including custom wedding cakes. Id., at 286 (emphasis added).

Even after describing his conduct this way, the Court of Appeals concluded that Phillips鈥 conduct was not expressive and was not protected speech. It reasoned that an outside observer would think that Phillips was merely complying with Colorado鈥檚 public-accommodations law, not expressing a message, and that Phillips could post a disclaimer to that effect. This reasoning flouts bedrock principles of our free-speech jurisprudence and would justify virtually any law that compels individuals to speak. It should not pass without comment.

I

The First Amendment, applicable to the States through the Fourteenth Amendment, prohibits state laws that abridge the 鈥渇reedom of speech.鈥 When interpreting this command, this Court has distinguished between regulations of speech and regulations of conduct. The latter generally do not abridge the freedom of speech, even if they impose 鈥渋ncidental burdens鈥 on expression. Sorrell v. IMS Health Inc.,564 U. S. 552, 567 (2011). As the Court explains today, public-accommodations laws usually regulate conduct. Ante, at 9鈥10 (citing Hurley v. Irish-American Gay, Lesbian and Bisexual Group of Boston, Inc.,515 U. S. 557, 572 (1995)). 鈥淸A]s a general matter,鈥 public-accommodations laws do not 鈥渢arget speech鈥 but instead prohibit 鈥渢he act of discriminating against individuals in the provision of publicly available goods, privileges, and services.鈥 Id., at 572 (emphasis added).

Although public-accommodations laws generally regulate conduct, particular applications of them can burden protected speech. When a public-accommodations law 鈥渉a[s] the effect of declaring . . . speech itself to be the public accommodation,鈥 the First Amendment applies with full force. Id., at 573; accord, Boy Scouts of America v. Dale,530 U. S. 640, 657鈥659 (2000). In Hurley, for example, a Massachusetts public-accommodations law prohib- ited 鈥 鈥榓ny distinction, discrimination or restriction on ac- count of . . . sexual orientation . . . relative to the admission of any person to, or treatment in any place of public accommodation.鈥 鈥 515 U. S., at 561 (quoting Mass. Gen. Laws 搂272:98 (1992); ellipsis in original). When this law required the sponsor of a St. Patrick鈥檚 Day parade to include a parade unit of gay, lesbian, and bisexual Irish-Americans, the Court unanimously held that the law violated the sponsor鈥檚 right to free speech. Parades are 鈥渁 form of expression,鈥 this Court explained, and the application of the public-accommodations law 鈥渁lter[ed] the expressive content鈥 of the parade by forcing the sponsor to add a new unit. 515 U. S., at 568, 572鈥573. The addition of that unit compelled the organizer to 鈥渂ear witness to the fact that some Irish are gay, lesbian, or bisexual鈥; 鈥渟uggest . . . that people of their sexual orientation have as much claim to unqualified social acceptance as heterosexuals鈥; and imply that their participation 鈥渕erits celebration.鈥 Id.,at 574. While this Court acknowledged that the unit鈥檚 exclusion might have been 鈥渕isguided, or even hurtful,鈥 ibid., it rejected the notion that governments can mandate 鈥渢houghts and statements acceptable to some groups or, indeed, all people鈥 as the 鈥渁ntithesis鈥 of free speech, id., at 579; accord, Dalesupra, at 660鈥661.

The parade in Hurley was an example of what this Court has termed 鈥渆xpressive conduct.鈥 See 515 U. S., at 568鈥569. This Court has long held that 鈥渢he Constitution looks beyond written or spoken words as mediums of expression,鈥 id., at 569, and that 鈥淸s]ymbolism is a primitive but effective way of communicating ideas,鈥 West Virginia Bd. of Ed. v. Barnette,319 U. S. 624, 632 (1943). Thus, a person鈥檚 鈥渃onduct may be 鈥榮ufficiently imbued with elements of communication to fall within the scope of the First and Fourteenth Amendments.鈥 鈥Texas v. Johnson,491 U. S. 397, 404 (1989). Applying this principle, the Court has recognized a wide array of conduct that can qualify as expressive, including nude dancing, burning the American flag, flying an upside-down American flag with a taped-on peace sign, wearing a military uniform, wearing a black armband, conducting a silent sit-in, refusing to salute the American flag, and flying a plain red flag.[1]

Of course, conduct does not qualify as protected speech simply because 鈥渢he person engaging in [it] intends thereby to express an idea.鈥 United States v. 翱鈥橞谤颈别苍,391 U. S. 367, 376 (1968). To determine whether conduct is sufficiently expressive, the Court asks whether it was 鈥渋ntended to be communicative鈥 and, 鈥渋n context, would reasona- bly be understood by the viewer to be communicative.鈥 Clark v. Community for Creative Non-Violence,468 U. S. 288, 294 (1984). But a 鈥 鈥榩articularized message鈥 鈥 is not required, or else the freedom of speech 鈥渨ould never reach the unquestionably shielded painting of Jackson Pollock, music of Arnold Sch枚enberg, or Jabberwocky verse of Lewis Carroll.鈥 Hurley, 515 U. S., at 569.

Once a court concludes that conduct is expressive, the Constitution limits the government鈥檚 authority to restrict or compel it. 鈥淸O]ne important manifestation of the principle of free speech is that one who chooses to speak may also decide 鈥榳hat not to say鈥 鈥 and 鈥渢ailor鈥 the content of his message as he sees fit. Id., at 573 (quoting Pacific Gas & Elec. Co. v. Public Util. Comm鈥檔 of Cal.,475 U. S. 1, 16 (1986) (plurality opinion)). This rule 鈥渁pplies not only to expressions of value, opinion, or endorsement, but equally to statements of fact the speaker would rather avoid.鈥 Hurleysupra, at 573. And it 鈥渕akes no difference鈥 whether the government is regulating the 鈥渃reati[on], distributi[on], or consum[ption]鈥 of the speech. Brown v. Entertainment Merchants Assn.,564 U. S. 786, 792, n. 1 (2011).

II

A

The conduct that the Colorado Court of Appeals ascribed to Phillips鈥攃reating and designing custom wedding cakes鈥攊s expressive. Phillips considers himself an artist. The logo for Masterpiece Cakeshop is an artist鈥檚 paint palate with a paintbrush and baker鈥檚 whisk. Behind the counter Phillips has a picture that depicts him as an artist painting on a canvas. Phillips takes exceptional care with each cake that he creates鈥攕ketching the design out on paper, choosing the color scheme, creating the frosting and decorations, baking and sculpting the cake, decorating it, and delivering it to the wedding. Examples of his creations can be seen on Masterpiece鈥檚 website. See http://masterpiececakes.com/wedding-cakes (as last visited June 1, 2018).

Phillips is an active participant in the wedding celebration. He sits down with each couple for a consultation before he creates their custom wedding cake. He discusses their preferences, their personalities, and the details of their wedding to ensure that each cake reflects the couple who ordered it. In addition to creating and delivering the cake鈥攁 focal point of the wedding celebration鈥擯hillips sometimes stays and interacts with the guests at the wedding. And the guests often recognize his creations and seek his bakery out afterward. Phillips also sees the inherent symbolism in wedding cakes. To him, a wedding cake inherently communicates that 鈥渁 wedding has occurred, a marriage has begun, and the couple should be celebrated.鈥 App. 162.

Wedding cakes do, in fact, communicate this message. A tradition from Victorian England that made its way to America after the Civil War, 鈥淸w]edding cakes are so packed with symbolism that it is hard to know where to begin.鈥 M. Krondl, Sweet Invention: A History of Dessert 321 (2011) (Krondl); see also ibid. (explaining the symbolism behind the color, texture, flavor, and cutting of the cake). If an average person walked into a room and saw a white, multi-tiered cake, he would immediately know that he had stumbled upon a wedding. The cake is 鈥渟o standardised and inevitable a part of getting married that few ever think to question it.鈥 Charsley, Interpretation and Custom: The Case of the Wedding Cake, 22 Man 93, 95 (1987). Almost no wedding, no matter how spartan, is missing the cake. See id., at 98. 鈥淎 whole series of events expected in the context of a wedding would be impossible without it: an essential photograph, the cutting, the toast, and the distribution of both cake and favours at the wedding and afterwards.鈥 Ibid. Although the cake is eventually eaten, that is not its primary purpose. See id., at 95 (鈥淚t is not unusual to hear people declaring that they do not like wedding cake, meaning that they do not like to eat it. This includes people who are, without question, having such cakes for their weddings鈥); id., at 97 (鈥淣othing is made of the eating itself鈥); Krondl 320鈥321 (explaining that wedding cakes have long been described as 鈥渋nedible鈥). The cake鈥檚 purpose is to mark the beginning of a new marriage and to celebrate the couple.[2]

Accordingly, Phillips鈥 creation of custom wedding cakes is expressive. The use of his artistic talents to create a well-recognized symbol that celebrates the beginning of a marriage clearly communicates a message鈥攃ertainly more so than nude dancing, Barnes v. Glen Theatre, Inc.,501 U. S. 560, 565鈥566 (1991), or flying a plain red flag, Stromberg v. California,283 U. S. 359, 369 (1931).[3] By forcing Phillips to create custom wedding cakes for same-sex weddings, Colorado鈥檚 public-accommodations law 鈥渁lter[s] the expressive content鈥 of his message. Hurley, 515 U. S., at 572. The meaning of expressive conduct, this Court has explained, depends on 鈥渢he context in which it occur[s].鈥 Johnson, 491 U. S., at 405. Forcing Phillips to make custom wedding cakes for same-sex marriages requires him to, at the very least, acknowledge that same-sex weddings are 鈥渨eddings鈥 and suggest that they should be celebrated鈥攖he precise message he believes his faith forbids. The First Amendment prohibits Colorado from requiring Phillips to 鈥渂ear witness to [these] fact[s],鈥 Hurley, 515 U. S., at 574, or to 鈥渁ffir[m] . . . a belief with which [he] disagrees,鈥 id., at 573.

B

The Colorado Court of Appeals nevertheless concluded that Phillips鈥 conduct was 鈥渘ot sufficiently expressive鈥 to be protected from state compulsion. 370 P. 3d, at 283. It noted that a reasonable observer would not view Phillips鈥 conduct as 鈥渁n endorsement of same-sex marriage,鈥 but rather as mere 鈥渃ompliance鈥 with Colorado鈥檚 public-accommodations law. Id., at 286鈥287 (citing Rumsfeld v. Forum for Academic and Institutional Rights, Inc.,547 U. S. 47, 64鈥65 (2006) (FAIR); Rosenberger v. Rector and Visitors of Univ. of Va.,515 U. S. 819, 841鈥842 (1995); PruneYard Shopping Center v. Robins,447 U. S. 74, 76鈥78 (1980)). It also emphasized that Masterpiece could 鈥渄isassociat[e]鈥 itself from same-sex marriage by posting a 鈥渄isclaimer鈥 stating that Colorado law 鈥渞equires it not to discriminate鈥 or that 鈥渢he provision of its services does not constitute an endorsement.鈥 370 P. 3d, at 288. This reasoning is badly misguided.

1

The Colorado Court of Appeals was wrong to conclude that Phillips鈥 conduct was not expressive because a reasonable observer would think he is merely complying with Colorado鈥檚 public-accommodations law. This argument would justify any law that compelled protected speech. And, this Court has never accepted it. From the beginning, this Court鈥檚 compelled-speech precedents have rejected arguments that 鈥渨ould resolve every issue of power in favor of those in authority.鈥 Barnette, 319 U. S., at 636. Hurley, for example, held that the application of Massachusetts鈥 public-accommodations law 鈥渞equir[ed] [the organizers] to alter the expressive content of their parade.鈥 515 U. S., at 572鈥573. It did not hold that reasonable observers would view the organizers as merely complying with Massachusetts鈥 public-accommodations law.

The decisions that the Colorado Court of Appeals cited for this proposition are far afield. It cited three decisions where groups objected to being forced to provide a forum for a third party鈥檚 speech. See FAIRsupra, at 51 (law school refused to allow military recruiters on campus); Rosenbergersupra, at 822鈥823 (public university refused to provide funds to a religious student paper); PruneYardsupra, at 77 (shopping center refused to allow individuals to collect signatures on its property). In those decisions, this Court rejected the argument that requiring the groups to provide a forum for third-party speech also required them to endorse that speech. See FAIRsupra, at 63鈥65; Rosenbergersupra, at 841鈥842; PruneYardsupra, at 85鈥88. But these decisions do not suggest that the government can force speakers to alter their ownmessage. See Pacific Gas & Elec., 475 U. S., at 12 (鈥淣otably absent from PruneYard was any concern that access . . . might affect the shopping center owner鈥檚 exercise of his own right to speak鈥); Hurleysupra, at 580 (similar).

The Colorado Court of Appeals also noted that Masterpiece is a 鈥渇or-profit bakery鈥 that 鈥渃harges its customers.鈥 370 P. 3d, at 287. But this Court has repeatedly rejected the notion that a speaker鈥檚 profit motive gives the government a freer hand in compelling speech. See Pacific Gas & Elec.supra, at 8, 16 (collecting cases); Virginia Bd. of Pharmacy v. Virginia Citizens Consumer Council, Inc.,425 U. S. 748, 761 (1976) (deeming it 鈥渂eyond serious dispute鈥 that 鈥淸s]peech . . . is protected even though it is carried in a form that is 鈥榮old鈥 for profit鈥). Further, even assuming that most for-profit companies prioritize maximizing profits over communicating a message, that is not true for Masterpiece Cakeshop. Phillips routinely sacri- fices profits to ensure that Masterpiece operates in a way that represents his Christian faith. He is not open on Sundays, he pays his employees a higher-than-average wage, and he loans them money in times of need. Phillips also refuses to bake cakes containing alcohol, cakes with racist or homophobic messages, cakes criticizing God, and cakes celebrating Halloween鈥攅ven though Halloween is one of the most lucrative seasons for bakeries. These efforts to exercise control over the messages that Masterpiece sends are still more evidence that Phillips鈥 conduct is expressive. See Miami Herald Publishing Co. v. Tornillo,418 U. S. 241, 256鈥258 (1974); Walker v. Texas Div., Sons of Confederate Veterans, Inc., 576 U. S. ___, ___ (2015) (slip op., at 15).

2

The Colorado Court of Appeals also erred by suggesting that Phillips could simply post a disclaimer, disassociating Masterpiece from any support for same-sex marriage. Again, this argument would justify any law compelling speech. And again, this Court has rejected it. We have described similar arguments as 鈥渂eg[ging] the core question.鈥 Tornillosupra, at 256. Because the government cannot compel speech, it also cannot 鈥渞equire speakers to affirm in one breath that which they deny in the next.鈥 Pacific Gas & Elec., 475 U. S., at 16; see also id., at 15, n. 11 (citing PruneYard, 447 U. S., at 99 (Powell, J., concurring in part and concurring in judgment)). States cannot put individuals to the choice of 鈥渂e[ing] compelled to affirm someone else鈥檚 belief鈥 or 鈥渂e[ing] forced to speak when [they] would prefer to remain silent.鈥 Id., at 99.

III

Because Phillips鈥 conduct (as described by the Colorado Court of Appeals) was expressive, Colorado鈥檚 public-accommodations law cannot penalize it unless the law withstands strict scrutiny. Although this Court sometimes reviews regulations of expressive conduct under the more lenient test articulated in 翱鈥橞谤颈别苍,[4] that test does not apply unless the government would have punished the conduct regardless of its expressive component. See, e.g., Barnes, 501 U. S., at 566鈥572 (applying 翱鈥橞谤颈别苍 to evaluate the application of a general nudity ban to nude dancing); Clark, 468 U. S., at 293 (applying 翱鈥橞谤颈别苍 to evaluate the application of a general camping ban to a demonstration in the park). Here, however, Colorado would not be punishing Phillips if he refused to create any custom wedding cakes; it is punishing him because he refuses to create custom wedding cakes that express approval of same-sex marriage. In cases like this one, our precedents demand 鈥 鈥榯he most exacting scrutiny.鈥 鈥 Johnson, 491 U. S., at 412; accord, Holder v. Humanitarian Law Project,561 U. S. 1, 28 (2010).

The Court of Appeals did not address whether Colo- rado鈥檚 law survives strict scrutiny, and I will not do so in the first instance. There is an obvious flaw, however, with one of the asserted justifications for Colorado鈥檚 law. According to the individual respondents, Colorado can compel Phillips鈥 speech to prevent him from 鈥 鈥榙enigrat[ing] the dignity鈥 鈥 of same-sex couples, 鈥 鈥榓ssert[ing] [their] inferior- ity,鈥 鈥 and subjecting them to 鈥 鈥榟umiliation, frustration, and embarrassment.鈥 鈥 Brief for Respondents Craig et al. 39 (quoting J. E. B. v. Alabama ex rel. T. B.,511 U. S. 127, 142 (1994); Heart of Atlanta Motel, Inc. v. United States,379 U. S. 241, 292 (1964) (Goldberg, J., concurring)). These justifications are completely foreign to our free-speech jurisprudence.

States cannot punish protected speech because some group finds it offensive, hurtful, stigmatic, unreasonable, or undignified. 鈥淚f there is a bedrock principle underlying the First Amendment, it is that the government may not prohibit the expression of an idea simply because society finds the idea itself offensive or disagreeable.鈥 Johnsonsupra, at 414. A contrary rule would allow the government to stamp out virtually any speech at will. See Morse v. Frederick,551 U. S. 393, 409 (2007) (鈥淎fter all, much political and religious speech might be perceived as offensive to some鈥). As the Court reiterates today, 鈥渋t is not . . . the role of the State or its officials to prescribe what shall be offensive.鈥 Ante, at 16. 鈥 鈥業ndeed, if it is the speaker鈥檚 opinion that gives offense, that consequence is a reason for according it constitutional protection.鈥 鈥 Hustler Magazine, Inc. v. Falwell,485 U. S. 46, 55 (1988); accord, Johnsonsupra, at 408鈥409. If the only reason a public-accommodations law regulates speech is 鈥渢o produce a society free of . . . biases鈥 against the protected groups, that purpose is 鈥渄ecidedly fatal鈥 to the law鈥檚 constitutionality, 鈥渇or it amounts to nothing less than a proposal to limit speech in the service of orthodox expression.鈥 Hurley, 515 U. S., at 578鈥579; see also United States v. Playboy Entertainment Group, Inc.,529 U. S. 803, 813 (2000) (鈥淲here the designed benefit of a content-based speech restriction is to shield the sensibilities of listeners, the general rule is that the right of expression prevails鈥). 鈥淸A] speech burden based on audience reactions is simply government hostility . . . in a different guise.鈥 Matal v. Tam, 582 U. S. ___, ___ (2017) (Kennedy, J., concurring in part and concurring in judgment) (slip op., at 4).

Consider what Phillips actually said to the individual respondents in this case. After sitting down with them for a consultation, Phillips told the couple, 鈥 鈥業鈥檒l make your birthday cakes, shower cakes, sell you cookies and brownies, I just don鈥檛 make cakes for same sex weddings.鈥 鈥 App. 168. It is hard to see how this statement stigmatizes gays and lesbians more than blocking them from marching in a city parade, dismissing them from the Boy Scouts, or subjecting them to signs that say 鈥淕od Hates Fags鈥濃攁ll of which this Court has deemed protected by the First Amendment. See Hurleysupra, at 574鈥575; Dale, 530 U. S., at 644; Snyder v. Phelps,562 U. S. 443, 448 (2011). Moreover, it is also hard to see how Phillips鈥 statement is worse than the racist, demeaning, and even threatening speech toward blacks that this Court has tolerated in previous decisions. Concerns about 鈥渄ignity鈥 and 鈥渟tigma鈥 did not carry the day when this Court affirmed the right of white supremacists to burn a 25-foot cross, Virginia v. Black,538 U. S. 343 (2003); conduct a rally on Martin Luther King Jr.鈥檚 birthday, Forsyth County v. Nationalist Movement,505 U. S. 123 (1992); or circulate a film featuring hooded Klan members who were brandishing weapons and threatening to 鈥 鈥楤ury the niggers,鈥 鈥 Brandenburg v. Ohio,395 U. S. 444, 446, n. 1 (1969) (per curiam).

Nor does the fact that this Court has now decided Obergefell v. Hodges, 576 U. S. ___ (2015), somehow diminish Phillips鈥 right to free speech. 鈥淚t is one thing . . . to conclude that the Constitution protects a right to same-sex marriage; it is something else to portray everyone who does not share [that view] as bigoted鈥 and unentitled to express a different view. Id., at ___ (Roberts, C. J., dissenting) (slip op., at 29). This Court is not an authority on matters of conscience, and its decisions can (and often should) be criticized. The First Amendment gives individuals the right to disagree about the correctness of Obergefell and the morality of same-sex marriage. Obergefell itself emphasized that the traditional understanding of marriage 鈥渓ong has been held鈥攁nd continues to be held鈥攊n good faith by reasonable and sincere people here and throughout the world.鈥 Id., at ___ (majority opinion) (slip op., at 4). If Phillips鈥 continued adherence to that understanding makes him a minority after Obergefell, that is all the more reason to insist that his speech be protected. See Dalesupra, at 660 (鈥淸T]he fact that [the social acceptance of homosexuality] may be embraced and advocated by increasing numbers of people is all the more reason to protect the First Amendment rights of those who wish to voice a different view鈥).

* * *

In Obergefell, I warned that the Court鈥檚 decision would 鈥渋nevitabl[y] . . . come into conflict鈥 with religious liberty, 鈥渁s individuals . . . are confronted with demands to participate in and endorse civil marriages between same-sex couples.鈥 576 U. S., at ___ (dissenting opinion) (slip op., at 15). This case proves that the conflict has already emerged. Because the Court鈥檚 decision vindicates Phillips鈥 right to free exercise, it seems that religious liberty has lived to fight another day. But, in future cases, the freedom of speech could be essential to preventing Obergefell from being used to 鈥渟tamp out every vestige of dissent鈥 and 鈥渧ilify Americans who are unwilling to assent to the new orthodoxy.鈥 Id., at ___ (Alito, J., dissenting) (slip op., at 6). If that freedom is to maintain its vitality, reasoning like the Colorado Court of Appeals鈥 must be rejected.

Notes

1 Barnes v. Glen Theatre, Inc.,501 U. S. 560, 565鈥566 (1991); Texas v. Johnson,491 U. S. 397, 405鈥406 (1989); Spence v. Washington,418 U. S. 405, 406, 409鈥411 (1974) (per curiam); Schacht v. United States,398 U. S. 58, 62鈥63 (1970); Tinker v. Des Moines Independent Community School Dist.,393 U. S. 503, 505鈥506 (1969); Brown v. Louisiana,383 U. S. 131, 141鈥142 (1966) (opinion of Fortas, J.); West Virginia Bd. of Ed. v. Barnette,319 U. S. 624, 633鈥634 (1943); Stromberg v. California,283 U. S. 359, 361, 369 (1931).
2  The Colorado Court of Appeals acknowledged that 鈥渁 wedding cake, in some circumstances, may convey a particularized message celebrating same-sex marriage,鈥 depending on its 鈥渄esign鈥 and whether it has 鈥渨ritten inscriptions.鈥 Craig v. Masterpiece Cakeshop, Inc., 370 P. 3d 272, 288 (2015). But a wedding cake needs no particular design or written words to communicate the basic message that a wedding is occurring, a marriage has begun, and the couple should be celebrated. Wedding cakes have long varied in color, decorations, and style, but those differences do not prevent people from recognizing wedding cakes as wedding cakes. See Charsley, Interpretation and Custom: The Case of the Wedding Cake, 22 Man 93, 96 (1987). And regardless, the Commission鈥檚 order does not distinguish between plain wedding cakes and wedding cakes with particular designs or inscriptions; it requires Phillips to make any wedding cake for a same-sex wedding that he would make for an opposite-sex wedding.
3  The dissent faults Phillips for not 鈥渟ubmitting . . . evidence鈥 that wedding cakes communicate a message.Post, at 2, n. 1 (opinion of Ginsburg, J.). But this requirement finds no support in our precedents. This Court did not insist that the parties submit evidence detailing the expressive nature of parades, flags, or nude dancing. See Hurley v. Irish-American Gay, Lesbian and Bisexual Group of Boston, Inc.,515 U. S. 557, 568鈥570 (1995); Spence, 418 U. S., at 410鈥411; Barnes, 501 U. S., at 565鈥566. And we do not need extensive evidence here to conclude that Phillips鈥 artistry is expressive, see Hurley, 515 U. S., at 569, or that wedding cakes at least communicate the basic fact that 鈥渢his is a wedding,鈥 see id., at 573鈥575. Nor does it matter that the couple also communicates a message through the cake. More than one person can be engaged in protected speech at the same time. See id., at 569鈥570. And by forcing him to provide the cake, Colorado is requiring Phillips to be 鈥渋ntimately connected鈥 with the couple鈥檚 speech, which is enough to implicate his First Amendment rights. See id., at 576.
4  鈥淸A] government regulation [of expressive conduct] is sufficiently justified if it is within the constitutional power of the Government; if it furthers an important or substantial governmental interest; if the governmental interest is unrelated to the suppression of free expression; and if the incidental restriction on alleged First Amendment freedoms is no greater than is essential to the furtherance of that interest.鈥 United States v. 翱鈥橞谤颈别苍,391 U. S. 367, 377 (1968).

Justice Gorsuch, with whom Justice Alito joins, concurring.

In Employment Div., Dept. of Human Resources of Ore. v. Smith, this Court held that a neutral and generally applicable law will usually survive a constitutional free exercise challenge. 494 U. S. 872, 878鈥879 (1990).Smith remains controversial in many quarters. Compare McConnell, The Origins and Historical Understanding of Free Exercise of Religion, 103 Harv. L. Rev. 1409 (1990), with Hamburger, A Constitutional Right of Religious Exemption: An Historical Perspective, 60 Geo. Wash. L. Rev. 915 (1992). But we know this with certainty: when the government fails to act neutrally toward the free exercise of religion, it tends to run into trouble. Then the government can prevail only if it satisfies strict scrutiny, showing that its restrictions on religion both serve a compelling interest and are narrowly tailored. Church of Lukumi Babalu Aye, Inc. v. Hialeah, 508 U. S. 520, 546 (1993).

Today鈥檚 decision respects these principles. As the Court explains, the Colorado Civil Rights Commission failed to act neutrally toward Jack Phillips鈥檚 religious faith. Maybe most notably, the Commission allowed three other bakers to refuse a customer鈥檚 request that would have required them to violate their secular commitments. Yet it denied the same accommodation to Mr. Phillips when he refused a customer鈥檚 request that would have required him to violate his religious beliefs. Ante, at 14鈥16. As the Court also explains, the only reason the Commission seemed to supply for its discrimination was that it found Mr. Phillips鈥檚 religious beliefs 鈥渙ffensive.鈥 Ibid. That kind of judgmental dismissal of a sincerely held religious belief is, of course, antithetical to the First Amendment and cannot begin to satisfy strict scrutiny. The Constitution protects not just popular religious exercises from the condemnation of civil authorities. It protects them all. Because the Court documents each of these points carefully and thoroughly, I am pleased to join its opinion in full.

The only wrinkle is this. In the face of so much evidence suggesting hostility toward Mr. Phillips鈥檚 sincerely held religious beliefs, two of our colleagues have written separately to suggest that the Commission acted neutrally toward his faith when it treated him differently from the other bakers鈥攐r that it could have easily done so consistent with the First Amendment. See post, at 4鈥5, and n. 4 (Ginsburg, J., dissenting); ante, at 2鈥3, and n. (Kagan, J., concurring). But, respectfully, I do not see how we might rescue the Commission from its error.

A full view of the facts helps point the way to the problem. Start with William Jack鈥檚 case. He approached three bakers and asked them to prepare cakes with messages disapproving same-sex marriage on religious grounds. App. 233, 243, 252. All three bakers refused Mr. Jack鈥檚 request, stating that they found his request offensive to their secular convictions. Id., at 231, 241, 250. Mr. Jack responded by filing complaints with the Colorado Civil Rights Division. Id., at 230, 240, 249. He pointed to Colorado鈥檚 Anti-Discrimination Act, which prohibits discrimination against customers in public accommodations because of religious creed, sexual orientation, or certain other traits. See ibid.; Colo. Rev. Stat. 搂24鈥34鈥601(2)(a) (2017). Mr. Jack argued that the cakes he sought reflected his religious beliefs and that the bakers could not refuse to make them just because they happened to disagree with his beliefs. App. 231, 241, 250. But the Division declined to find a violation, reasoning that the bakers didn鈥檛 deny Mr. Jack service because of his religious faith but because the cakes he sought were offensive to their own moral convictions. Id., at 237, 247, 255鈥256. As proof, the Division pointed to the fact that the bakers said they treated Mr. Jack as they would have anyone who requested a cake with similar messages, regardless of their religion. Id., at 230鈥231, 240, 249The Division pointed, as well, to the fact that the bakers said they were happy to provide religious persons with other cakes expressing other ideas. Id., at 237, 247, 257. Mr. Jack appealed to the Colorado Civil Rights Commission, but the Commission summarily denied relief. App. to Pet. for Cert. 326a鈥331a.

Next, take the undisputed facts of Mr. Phillips鈥檚 case. Charlie Craig and Dave Mullins approached Mr. Phillips about creating a cake to celebrate their wedding. App. 168. Mr. Phillips explained that he could not prepare a cake celebrating a same-sex wedding consistent with his religious faith. Id., at 168鈥169. But Mr. Phillips offered to make other baked goods for the couple, including cakes celebrating other occasions. Ibid. Later, Mr. Phillips testified without contradiction that he would have refused to create a cake celebrating a same-sex marriage for any customer, regardless of his or her sexual orientation. Id., at 166鈥167 (鈥淚 will not design and create wedding cakes for a same-sex wedding regardless of the sexual orientation of the customer鈥). And the record reveals that Mr. Phillips apparently refused just such a request from Mr. Craig鈥檚 mother. Id.,at 38鈥40, 169. (Any suggestion that Mr. Phillips was willing to make a cake celebrating a same-sex marriage for a heterosexual customer or was not willing to sell other products to a homosexual customer, then, would simply mistake the undisputed factual record. See post, at 4, n. 2 (Ginsburg, J., dissenting); ante, at 2鈥3, and n. (Kagan, J., concurring)). Nonetheless, the Commission held that Mr. Phillips鈥檚 conduct violated the Colorado public accommodations law. App. to Pet. for Cert. 56a鈥58a.

The facts show that the two cases share all legally sa- lient features. In both cases, the effect on the customer was the same: bakers refused service to persons who bore a statutorily protected trait (religious faith or sexual orientation). But in both cases the bakers refused service intending only to honor a personal conviction. To be sure, the bakers knew their conduct promised the effect of leaving a customer in a protected class unserved. But there鈥檚 no indication the bakers actually intended to refuse service because of a customer鈥檚 protected characteristic. We know this because all of the bakers explained without contradiction that they would not sell the requested cakes to anyone, while they would sell other cakes to members of the protected class (as well as to anyone else). So, for example, the bakers in the first case would have refused to sell a cake denigrating same-sex marriage to an atheist customer, just as the baker in the second case would have refused to sell a cake celebrating same-sex marriage to a heterosexual customer. And the bakers in the first case were generally happy to sell to persons of faith, just as the baker in the second case was generally happy to sell to gay persons. In both cases, it was the kind of cake, not the kind of customer, that mattered to the bakers.

The distinction between intended and knowingly accepted effects is familiar in life and law. Often the purposeful pursuit of worthy commitments requires us to accept unwanted but entirely foreseeable side effects: so, for example, choosing to spend time with family means the foreseeable loss of time for charitable work, just as opting for more time in the office means knowingly forgoing time at home with loved ones. The law, too, sometimes distinguishes between intended and foreseeable effects. See, e.g., ALI, Model Penal Code 搂搂1.13, 2.02(2)(a)(i) (1985); 1 W. LaFave, Substantive Criminal Law 搂5.2(b), pp. 460鈥463 (3d ed. 2018). Other times, of course, the law proceeds differently, either conflating intent and knowledge or presuming intent as a matter of law from a showing of knowledge. See, e.g., Restatement (Second) of Torts 搂8A (1965); Radio Officers v. NLRB, 347 U. S. 17, 45 (1954).

The problem here is that the Commission failed to act neutrally by applying a consistent legal rule. In Mr. Jack鈥檚 case, the Commission chose to distinguish carefully between intended and knowingly accepted effects. Even though the bakers knowingly denied service to someone in a protected class, the Commission found no violation because the bakers only intended to distance themselves from 鈥渢he offensive nature of the requested message.鈥 Craig v. Masterpiece Cakeshop, Inc., 370 P. 3d 272, 282, n. 8 (Colo. App. 2015); App. 237, 247, 256; App. to Pet. for Cert. 326a鈥331a; see also Brief for Respondent Colorado Civil Rights Commission 52 (鈥淏usinesses are entitled to reject orders for any number of reasons, including because they deem a particular product requested by a customer to be 鈥榦ffensive鈥 鈥). Yet, in Mr. Phillips鈥檚 case, the Commission dismissed this very same argument as resting on a 鈥渄istinction without a difference.鈥 App. to Pet. for Cert. 69a. It concluded instead that an 鈥渋ntent to disfavor鈥 a protected class of persons should be 鈥渞eadily . . . presumed鈥 from the knowing failure to serve someone who belongs to that class. Id., at 70a. In its judgment, Mr. Phillips鈥檚 intentions were 鈥渋nextricably tied to the sexual orientation of the parties involved鈥 and essentially 鈥渋rrational.鈥 Ibid.

Nothing in the Commission鈥檚 opinions suggests any neutral principle to reconcile these holdings. If Mr. Phillips鈥檚 objection is 鈥渋nextricably tied鈥 to a protected class, then the bakers鈥 objection in Mr. Jack鈥檚 case must be 鈥渋nextricably tied鈥 to one as well. For just as cakes celebrating same-sex weddings are (usually) requested by persons of a particular sexual orientation, so too are cakes expressing religious opposition to same-sex weddings (usually) requested by persons of particular religious faiths. In both cases the bakers鈥 objection would (usually) result in turning down customers who bear a protected characteristic. In the end, the Commission鈥檚 decisions simply reduce to this: it presumed that Mr. Phillip harbored an intent to discriminate against a protected class in light of the foreseeable effects of his conduct, but it declined to presume the same intent in Mr. Jack鈥檚 case even though the effects of the bakers鈥 conduct were just as foreseeable. Underscoring the double standard, a state appellate court said that 鈥渘o such showing鈥 of actual 鈥渁nimus鈥濃攐r intent to discriminate against persons in a protected class鈥攚as even required in Mr. Phillips鈥檚 case. 370 P. 3d, at 282.

The Commission cannot have it both ways. The Commission cannot slide up and down the mens rea scale, picking a mental state standard to suit its tastes depending on its sympathies. Either actual proof of intent to discriminate on the basis of membership in a protected class is required (as the Commission held in Mr. Jack鈥檚 case), or it is sufficient to 鈥減resume鈥 such intent from the knowing failure to serve someone in a protected class (as the Commission held in Mr. Phillips鈥檚 case). Perhaps the Commission could have chosen either course as an initial matter. But the one thing it can鈥檛 do is apply a more generous legal test to secular objections than religious ones. See Church of Lukumi Babalu Aye, 508 U. S., at 543鈥544. That is anything but the neutral treatment of religion.

The real explanation for the Commission鈥檚 discrimination soon comes clear, too鈥攁nd it does anything but help its cause. This isn鈥檛 a case where the Commission self-consciously announced a change in its legal rule in all public accommodation cases. Nor is this a case where the Commission offered some persuasive reason for its discrimination that might survive strict scrutiny. Instead, as the Court explains, it appears the Commission wished to condemn Mr. Phillips for expressing just the kind of 鈥渋rrational鈥 or 鈥渙ffensive . . . message鈥 that the bakers in the first case refused to endorse. Ante, at 16. Many may agree with the Commission and consider Mr. Phillips鈥檚 religious beliefs irrational or offensive. Some may believe he misinterprets the teachings of his faith. And, to be sure, this Court has held same-sex marriage a matter of constitutional right and various States have enacted laws that preclude discrimination on the basis of sexual orientation. But it is also true that no bureaucratic judgment condemning a sincerely held religious belief as 鈥渋rrational鈥 or 鈥渙ffensive鈥 will ever survive strict scrutiny under the First Amendment. In this country, the place of secular officials isn鈥檛 to sit in judgment of religious beliefs, but only to protect their free exercise. Just as it is the 鈥減roudest boast of our free speech jurisprudence鈥 that we protect speech that we hate, it must be the proudest boast of our free exercise jurisprudence that we protect religious beliefs that we find offensive. See Matal v. Tam, 582 U. S. ___, ___ (2017) (plurality opinion) (slip op., at 25) (citing United States v. Schwimmer, 279 U. S. 644, 655 (1929) (Holmes, J., dissenting)). Popular religious views are easy enough to defend. It is in protecting unpopular religious beliefs that we prove this country鈥檚 commitment to serving as a refuge for religious freedom. See Church of Lukumi Babalu Aye, supra, at 547; Thomas v. Review Bd. of Indiana Employment Security Div., 450 U. S. 707, 715鈥716 (1981); Wisconsin v. Yoder, 406 U. S. 205, 223鈥224 (1972); Cantwell v. Connecticut, 310 U. S. 296, 308鈥310 (1940).

Nor can any amount of after-the-fact maneuvering by our colleagues save the Commission. It is no answer, for example, to observe that Mr. Jack requested a cake with text on it while Mr. Craig and Mr. Mullins sought a cake celebrating their wedding without discussing its decoration, and then suggest this distinction makes all the difference. See post, at 4鈥5, and n. 4 (Ginsburg, J., dissenting). It is no answer either simply to slide up a level of generality to redescribe Mr. Phillips鈥檚 case as involving only a wedding cake like any other, so the fact that Mr. Phillips would make one for some means he must make them for all. See ante, at 2鈥3, and n. (Kagan, J., concurring). These arguments, too, fail to afford Mr. Phillips鈥檚 faith neutral respect.

Take the first suggestion first. To suggest that cakes with words convey a message but cakes without words do not鈥攁ll in order to excuse the bakers in Mr. Jack鈥檚 case while penalizing Mr. Phillips鈥攊s irrational. Not even the Commission or court of appeals purported to rely on that distinction. Imagine Mr. Jack asked only for a cake with a symbolic expression against same-sex marriage rather than a cake bearing words conveying the same idea. Surely the Commission would have approved the bakers鈥 intentional wish to avoid participating in that message too. Nor can anyone reasonably doubt that a wedding cake without words conveys a message. Words or not and whatever the exact design, it celebrates a wedding, and if the wedding cake is made for a same-sex couple it celebrates a same-sex wedding. See 370 P. 3d, at 276 (stating that Mr. Craig and Mr. Mullins 鈥渞equested that Phillips design and create a cake to celebrate their same-sex wedding鈥) (emphasis added). Like 鈥渁n emblem or flag,鈥 a cake for a same-sex wedding is a symbol that serves as 鈥渁 short cut from mind to mind,鈥 signifying approval of a specific 鈥渟ystem, idea, [or] institution.鈥 West Virginia Bd. of Ed. v. Barnette, 319 U. S. 624, 632 (1943). It is precisely that approval that Mr. Phillips intended to withhold in keeping with his religious faith. The Commission denied Mr. Phillips that choice, even as it afforded the bakers in Mr. Jack鈥檚 case the choice to refuse to advance a message they deemed offensive to their secular commitments. That is not neutral.

Nor would it be proper for this or any court to suggest that a person must be forced to write words rather than create a symbol before his religious faith is implicated. Civil authorities, whether 鈥渉igh or petty,鈥 bear no license to declare what is or should be 鈥渙rthodox鈥 when it comes to religious beliefs, id., at 642, or whether an adherent has 鈥渃orrectly perceived鈥 the commands of his religion, Thomas, supra, at 716. Instead, it is our job to look beyond the formality of written words and afford legal protection to any sincere act of faith. See generally Hurley v. Irish-American Gay, Lesbian and Bisexual Group of Boston, Inc., 515 U. S. 557, 569 (1995) (鈥淸T]he Constitution looks beyond written or spoken words as mediums of ex- pression,鈥 which are 鈥渘ot a condition of constitutional protection鈥).

The second suggestion fares no better. Suggesting that this case is only about 鈥渨edding cakes鈥濃攁nd not a wedding cake celebrating a same-sex wedding鈥攁ctually points up the problem. At its most general level, the cake at issue in Mr. Phillips鈥檚 case was just a mixture of flour and eggs; at its most specific level, it was a cake celebrating the same-sex wedding of Mr. Craig and Mr. Mullins. We are told here, however, to apply a sort of Goldilocks rule: describing the cake by its ingredients is too general; understanding it as celebrating a same-sex wedding is too specific; but regarding it as a generic wedding cake is just right. The problem is, the Commission didn鈥檛 play with the level of generality in Mr. Jack鈥檚 case in this way. It didn鈥檛 declare, for example, that because the cakes Mr. Jack requested were just cakes about weddings generally, and all such cakes were the same, the bakers had to produce them. Instead, the Commission accepted the bakers鈥 view that the specific cakes Mr. Jack requested conveyed a message offensive to their convictions and allowed them to refuse service. Having done that there, it must do the same here.

Any other conclusion would invite civil authorities to gerrymander their inquiries based on the parties they prefer. Why calibrate the level of generality in Mr. Phillips鈥檚 case at 鈥渨edding cakes鈥 exactly鈥攁nd not at, say, 鈥渃akes鈥 more generally or 鈥渃akes that convey a message regarding same-sex marriage鈥 more specifically? If 鈥渃akes鈥 were the relevant level of generality, the Commission would have to order the bakers to make Mr. Jack鈥檚 requested cakes just as it ordered Mr. Phillips to make the requested cake in his case. Conversely, if 鈥渃akes that convey a message regarding same-sex marriage鈥 were the relevant level of generality, the Commission would have to respect Mr. Phillips鈥檚 refusal to make the requested cake just as it respected the bakers鈥 refusal to make the cakes Mr. Jack requested. In short, when the same level of generality is applied to both cases, it is no surprise that the bakers have to be treated the same. Only by adjusting the dials just right鈥攆ine-tuning the level of generality up or down for each case based solely on the identity of the parties and the substance of their views鈥攃an you engineer the Commission鈥檚 outcome, handing a win to Mr. Jack鈥檚 bakers but delivering a loss to Mr. Phillips. Such results-driven reasoning is improper. Neither the Commission nor this Court may apply a more specific level of generality in Mr. Jack鈥檚 case (a cake that conveys a message regarding same-sex marriage) while applying a higher level of generality in Mr. Phillips鈥檚 case (a cake that conveys no message regarding same-sex marriage). Of course, under Smith a vendor cannot escape a public accommodations law just because his religion frowns on it. But for any law to comply with the First Amendment and Smith, it must be applied in a manner that treats religion with neutral respect. That means the government must apply the same level of generality across cases鈥攁nd that did not happen here.

There is another problem with sliding up the generality scale: it risks denying constitutional protection to religious beliefs that draw distinctions more specific than the government鈥檚 preferred level of description. To some, all wedding cakes may appear indistinguishable. But to Mr. Phillips that is not the case鈥攈is faith teaches him otherwise. And his religious beliefs are entitled to no less respectful treatment than the bakers鈥 secular beliefs in Mr. Jack鈥檚 case. This Court has explained these same points 鈥淸r]epeatedly and in many different contexts鈥 over many years. Smith, 494 U. S. at 887. For example, in Thomas a faithful Jehovah鈥檚 Witness and steel mill worker agreed to help manufacture sheet steel he knew might find its way into armaments, but he was unwilling to work on a fabrication line producing tank turrets. 450 U. S., at 711. Of course, the line Mr. Thomas drew wasn鈥檛 the same many others would draw and it wasn鈥檛 even the same line many other members of the same faith would draw. Even so, the Court didn鈥檛 try to suggest that making steel is just making steel. Or that to offend his religion the steel needed to be of a particular kind or shape. Instead, it recognized that Mr. Thomas alone was entitled to define the nature of his religious commitments鈥攁nd that those commitments, as defined by the faithful adherent, not a bureaucrat or judge, are entitled to protection under the First Amendment. Id., at 714鈥716; see also United States v. Lee, 455 U. S. 252, 254鈥255 (1982); Smithsupra, at 887 (collecting authorities). It is no more appropriate for the United States Supreme Court to tell Mr. Phillips that a wedding cake is just like any other鈥攚ithout regard to the religious significance his faith may attach to it鈥攖han it would be for the Court to suggest that for all persons sacramental bread is just bread or a kippah is just a cap.

Only one way forward now remains. Having failed to afford Mr. Phillips鈥檚 religious objections neutral consideration and without any compelling reason for its failure, the Commission must afford him the same result it afforded the bakers in Mr. Jack鈥檚 case. The Court recognizes this by reversing the judgment below and holding that the Commission鈥檚 order 鈥渕ust be set aside.鈥 Ante, at 18. Maybe in some future rulemaking or case the Commission could adopt a new 鈥渒nowing鈥 standard for all refusals of service and offer neutral reasons for doing so. But, as the Court observes, 鈥淸h]owever later cases raising these or similar concerns are resolved in the future, . . . the rulings of the Commission and of the state court that enforced the Commission鈥檚 order鈥 in this case 鈥渕ust be invalidated.鈥 Ibid. Mr. Phillips has conclusively proven a First Amendment violation and, after almost six years facing unlawful civil charges, he is entitled to judgment.


Justice Kagan, with whom Justice Breyer joins, concurring.

鈥淸I]t is a general rule that [religious and philosophical] objections do not allow business owners and other actors in the economy and in society to deny protected persons equal access to goods and services under a neutral and generally applicable public accommodations law.鈥 Ante, at 9. But in upholding that principle, state actors cannot show hostility to religious views; rather, they must give those views 鈥渘eutral and respectful consideration.鈥 Ante, at 12. I join the Court鈥檚 opinion in full because I believe the Colorado Civil Rights Commission did not satisfy that obligation. I write separately to elaborate on one of the bases for the Court鈥檚 holding.

The Court partly relies on the 鈥渄isparate consideration of Phillips鈥 case compared to the cases of [three] other bakers鈥 who 鈥渙bjected to a requested cake on the basis of conscience.鈥 Ante, at 14, 18. In the latter cases, a customer named William Jack sought 鈥渃akes with images that conveyed disapproval of same-sex marriage, along with religious text鈥; the bakers whom he approached refused to make them. Ante, at 15; see post, at 3 (Ginsburg, J., dissenting) (further describing the requested cakes). Those bakers prevailed before the Colorado Civil Rights Division and Commission, while Phillips鈥攚ho objected for religious reasons to baking a wedding cake for a same-sex couple鈥攄id not. The Court finds that the legal reasoning of the state agencies differed in significant ways as between the Jack cases and the Phillips case. See ante, at 15. And the Court takes especial note of the suggestion made by the Colorado Court of Appeals, in comparing those cases, that the state agencies found the message Jack requested 鈥渙ffensive [in] nature.鈥 Ante, at 16 (internal quotation marks omitted). As the Court states, a 鈥減rincipled rationale for the difference in treatment鈥 cannot be 鈥渂ased on the government鈥檚 own assessment of offensiveness.鈥 Ibid.

What makes the state agencies鈥 consideration yet more disquieting is that a proper basis for distinguishing the cases was available鈥攊n fact, was obvious. The Colorado Anti-Discrimination Act (CADA) makes it unlawful for a place of public accommodation to deny 鈥渢he full and equal enjoyment鈥 of goods and services to individuals based on certain characteristics, including sexual orientation and creed. Colo. Rev. Stat. 搂24鈥34鈥601(2)(a) (2017). The three bakers in the Jack cases did not violate that law. Jack requested them to make a cake (one denigrating gay people and same-sex marriage) that they would not have made for any customer. In refusing that request, the bakers did not single out Jack because of his religion, but instead treated him in the same way they would have treated anyone else鈥攋ust as CADA requires. By contrast, the same-sex couple in this case requested a wedding cake that Phillips would have made for an opposite-sex couple. In refusing that request, Phillips contravened CADA鈥檚 demand that customers receive 鈥渢he full and equal enjoyment鈥 of public accommodations irrespective of their sexual orientation. Ibid. The different outcomes in the Jack cases and the Phillips case could thus have been justified by a plain reading and neutral application of Colorado law鈥攗ntainted by any bias against a religious belief.[1]*

I read the Court鈥檚 opinion as fully consistent with that view. The Court limits its analysis to the reasoning of the state agencies (and Court of Appeals)鈥斺渜uite apart from whether the [Phillips and Jack] cases should ultimately be distinguished.鈥 Ante, at 15. And the Court itself recognizes the principle that would properly account for a difference in result between those cases. Colorado law, the Court says, 鈥渃an protect gay persons, just as it can protect other classes of individuals, in acquiring whatever products and services they choose on the same terms and conditions as are offered to other members of the public.鈥 Ante, at 10. For that reason, Colorado can treat a baker who discriminates based on sexual orientation differently from a baker who does not discriminate on that or any other prohibited ground. But only, as the Court rightly says, if the State鈥檚 decisions are not infected by religious hostility or bias. I accordingly concur.

Notes

1 * Justice Gorsuch disagrees. In his view, the Jack cases and the Phillips case must be treated the same because the bakers in all those cases 鈥渨ould not sell the requested cakes to anyone.鈥 Post, at 4. That description perfectly fits the Jack cases鈥攁nd explains why the bakers there did not engage in unlawful discrimination. But it is a surprising characterization of the Phillips case, given that Phillips routinely sells wedding cakes to opposite-sex couples. Justice Gorsuch can make the claim only because he does not think a 鈥渨edding cake鈥 is the relevant product. As Justice Gorsuch sees it, the product that Phillips refused to sell here鈥攁nd would refuse to sell to anyone鈥攚as a 鈥渃ake celebrating same-sex marriage.鈥 Ibid.; see post, at 3, 6, 8鈥9. But that is wrong. The cake requested was not a special 鈥渃ake celebrating same-sex marriage.鈥 It was simply a wedding cake鈥攐ne that (like other standard wedding cakes) is suitable for use at same-sex and opposite-sex weddings alike. See ante, at 4 (majority opinion) (recounting that Phillips did not so much as discuss the cake鈥檚 design before he refused to make it). And contrary to Justice Gorsuch鈥檚 view, a wedding cake does not become something different whenever a vendor like Phillips invests its sale to particular customers with 鈥渞eligious significance.鈥 Post, at 11. As this Court has long held, and reaffirms today, a vendor cannot escape a public accommodations law because his religion disapproves selling a product to a group of customers, whether defined by sexual orientation, race, sex, or other protected trait. See Newman v. Piggie Park Enterprises, Inc., 390 U. S. 400, 402, n. 5 (1968) (per curiam) (holding that a barbeque vendor must serve black customers even if he perceives such service as vindicating racial equality, in violation of his religious beliefs); ante, at 9. A vendor can choose the products he sells, but not the customers he serves鈥攏o matter the reason. Phillips sells wedding cakes. As to that product, he unlawfully discriminates: He sells it to opposite-sex but not to same-sex couples. And on that basis鈥攚hich has nothing to do with Phillips鈥 religious beliefs鈥擟olorado could have distinguished Phillips from the bakers in the Jack cases, who did not engage in any prohibited discrimination.

Justice Ginsburg, with whom Justice Sotomayor joins, dissenting.

There is much in the Court鈥檚 opinion with which I agree. 鈥淸I]t is a general rule that [religious and philosophical] objections do not allow business owners and other actors in the economy and in society to deny protected persons equal access to goods and services under a neutral and generally applicable public accommodations law.鈥 Ante, at 9. 鈥淐olorado law can protect gay persons, just as it can protect other classes of individuals, in acquiring whatever products and services they choose on the same terms and conditions as are offered to other members of the public.鈥 Ante, at 10. 鈥淸P]urveyors of goods and services who object to gay marriages for moral and religious reasons [may not] put up signs saying 鈥榥o goods or services will be sold if they will be used for gay marriages.鈥 鈥 Ante, at 12. Gay persons may be spared from 鈥渋ndignities when they seek goods and services in an open market.鈥 Ante, at 18.[1] I strongly disagree, however, with the Court鈥檚 conclusion that Craig and Mullins should lose this case. All of the above-quoted statements point in the opposite direction.

The Court concludes that 鈥淧hillips鈥 religious objection was not considered with the neutrality that the Free Exercise Clause requires.鈥 Ante, at 17. This conclusion rests on evidence said to show the Colorado Civil Rights Commission鈥檚 (Commission) hostility to religion. Hostility is discernible, the Court maintains, from the asserted 鈥渄isparate consideration of Phillips鈥 case compared to the cases of鈥 three other bakers who refused to make cakes requested by William Jack, an amicus here. Ante, at 18. The Court also finds hostility in statements made at two public hearings on Phillips鈥 appeal to the Commission. Ante, at 12鈥14. The different outcomes the Court features do not evidence hostility to religion of the kind we have previously held to signal a free-exercise violation, nor do the comments by one or two members of one of the four decisionmaking entities considering this case justify reversing the judgment below.

I

On March 13, 2014鈥攁pproximately three months after the ALJ ruled in favor of the same-sex couple, Craig and Mullins, and two months before the Commission heard Phillips鈥 appeal from that decision鈥擶illiam Jack visited three Colorado bakeries. His visits followed a similar pattern. He requested two cakes

鈥渕ade to resemble an open Bible. He also requested that each cake be decorated with Biblical verses. [He] requested that one of the cakes include an image of two groomsmen, holding hands, with a red 鈥榅鈥 over the image. On one cake, he requested [on] one side[,] . . .  鈥楪od hates sin. Psalm 45:7鈥 and on the opposite side of the cake 鈥楬omosexuality is a detestable sin. Leviticus 18:2.鈥 On the second cake, [the one] with the image of the two groomsmen covered by a red 鈥榅鈥 [Jack] requested [these words]: 鈥楪od loves sinners鈥 and on the other side 鈥榃hile we were yet sinners Christ died for us. Romans 5:8.鈥 鈥 App. to Pet. for Cert. 319a; see id., at 300a, 310a.

In contrast to Jack, Craig and Mullins simply requested a wedding cake: They mentioned no message or anything else distinguishing the cake they wanted to buy from any other wedding cake Phillips would have sold.

One bakery told Jack it would make cakes in the shape of Bibles, but would not decorate them with the requested messages; the owner told Jack her bakery 鈥渄oes not discriminate鈥 and 鈥渁ccept[s] all humans.鈥 Id., at 301a (internal quotation marks omitted). The second bakery owner told Jack he 鈥渉ad done open Bibles and books many times and that they look amazing,鈥 but declined to make the specific cakes Jack described because the baker regarded the messages as 鈥渉ateful.鈥 Id., at 310a (internal quotation marks omitted). The third bakery, according to Jack, said it would bake the cakes, but would not include the requested message.Id., at 319a.[2]

Jack filed charges against each bakery with the Colorado Civil Rights Division (Division). The Division found no probable cause to support Jack鈥檚 claims of unequal treatment and denial of goods or services based on his Christian religious beliefs. Id., at 297a, 307a, 316a. In this regard, the Division observed that the bakeries regularly produced cakes and other baked goods with Christian symbols and had denied other customer requests for designs demeaning people whose dignity the Colorado Antidiscrimination Act (CADA) protects. See id., at 305a, 314a, 324a. The Commission summarily affirmed the Division鈥檚 no-probable-cause finding. See id., at 326a鈥331a.

The Court concludes that 鈥渢he Commission鈥檚 consideration of Phillips鈥 religious objection did not accord with its treatment of [the other bakers鈥橾 objections.鈥 Ante, at 15. See also ante, at 5鈥7 (Gorsuch, J., concurring). But the cases the Court aligns are hardly comparable. The bakers would have refused to make a cake with Jack鈥檚 requested message for any customer, regardless of his or her religion. And the bakers visited by Jack would have sold him any baked goods they would have sold anyone else. The bakeries鈥 refusal to make Jack cakes of a kind they would not make for any customer scarcely resembles Phillips鈥 refusal to serve Craig and Mullins: Phillips would not sell to Craig and Mullins, for no reason other than their sexual orientation, a cake of the kind he regularly sold to others. When a couple contacts a bakery for a wedding cake, the product they are seeking is a cake celebrating their wedding鈥攏ot a cake celebrating heterosexual weddings or same-sex weddings鈥攁nd that is the service Craig and Mullins were denied. Cf. ante, at 3鈥4, 9鈥10 (Gorsuch, J., concurring). Colorado, the Court does not gainsay, prohibits precisely the discrimination Craig and Mullins encountered. See supra, at 1. Jack, on the other hand, suffered no service refusal on the basis of his religion or any other protected characteristic. He was treated as any other customer would have been treated鈥攏o better, no worse.[3]

The fact that Phillips might sell other cakes and cookies to gay and lesbian customers[4] was irrelevant to the issue Craig and Mullins鈥 case presented. What matters is that Phillips would not provide a good or service to a same-sex couple that he would provide to a heterosexual couple. In contrast, the other bakeries鈥 sale of other goods to Christian customers was relevant: It shows that there were no goods the bakeries would sell to a non-Christian customer that they would refuse to sell to a Christian customer. Cf. ante, at 15.

Nor was the Colorado Court of Appeals鈥 鈥渄ifference in treatment of these two instances . . . based on the government鈥檚 own assessment of offensiveness.鈥 Ante, at 16. Phillips declined to make a cake he found offensive where the offensiveness of the product was determined solely by the identity of the customer requesting it. The three other bakeries declined to make cakes where their objection to the product was due to the demeaning message the requested product would literally display. As the Court recognizes, a refusal 鈥渢o design a special cake with words or images . . . might be different from a refusal to sell any cake at all.鈥Ante, at 2.[5] The Colorado Court of Appeals did not distinguish Phillips and the other three bakeries based simply on its or the Division鈥檚 finding that messages in the cakes Jack requested were offensive while any message in a cake for Craig and Mullins was not. The Colorado court distinguished the cases on the ground that Craig and Mullins were denied service based on an aspect of their identity that the State chose to grant vigorous protection from discrimination. See App. to Pet. for Cert. 20a, n. 8 (鈥淭he Division found that the bakeries did not refuse [Jack鈥檚] request because of his creed, but rather because of the offensive nature of the requested message. . . . [T]here was no evidence that the bakeries based their decisions on [Jack鈥檚] religion . . . [whereas Phillips] discriminat[ed] on the basis of sexual orientation.鈥). I do not read the Court to suggest that the Colorado Legislature鈥檚 decision to include certain protected characteristics in CADA is an impermissible government prescription of what is and is not offensive. Cf. ante, at 9鈥10. To repeat, the Court affirms that 鈥淐olorado law can protect gay persons, just as it can protect other classes of individuals, in acquiring whatever products and services they choose on the same terms and conditions as are offered to other members of the public.鈥 Ante, at 10.

II

Statements made at the Commission鈥檚 public hearings on Phillips鈥 case provide no firmer support for the Court鈥檚 holding today. Whatever one may think of the statements in historical context, I see no reason why the comments of one or two Commissioners should be taken to overcome Phillips鈥 refusal to sell a wedding cake to Craig and Mullins. The proceedings involved several layers of independent decisionmaking, of which the Commission was but one. See App. to Pet. for Cert. 5a鈥6a. First, the Division had to find probable cause that Phillips violated CADA. Second, the ALJ entertained the parties鈥 cross-motions for summary judgment. Third, the Commission heard Phillips鈥 appeal. Fourth, after the Commission鈥檚 ruling, the Colorado Court of Appeals considered the case de novo. What prejudice infected the determinations of the adjudicators in the case before and after the Commission? The Court does not say. Phillips鈥 case is thus far removed from the only precedent upon which the Court relies, Church of Lukumi Babalu Aye, Inc. v. Hialeah, 508 U. S. 520 (1993), where the government action that violated a principle of religious neutrality implicated a sole decision making body, the city council, see id., at 526鈥528.

* * *

For the reasons stated, sensible application of CADA to a refusal to sell any wedding cake to a gay couple should occasion affirmance of the Colorado Court of Appeals鈥 judgment. I would so rule.

Notes

1  As Justice Thomas observes, the Court does not hold that wedding cakes are speech or expression entitled to First Amendment protection. See ante, at 1 (opinion concurring in part and concurring in judgment). Nor could it, consistent with our First Amendment precedents. Justice Thomas acknowledges that for conduct to constitute protected expression, the conduct must be reasonably understood by an observer to be communicative. Ante, at 4 (citing Clark v. Community for Creative Non-Violence, 468 U. S. 288, 294 (1984)). The record in this case is replete with Jack Phillips鈥 own views on the messages he believes his cakes convey. See ante, at 5鈥6 (Thomas, J., concurring in part and concurring in judgment) (describing how Phillips 鈥渃onsiders鈥 and 鈥渟ees鈥 his work). But Phillips submitted no evidence showing that an objective observer understands a wedding cake to convey a message, much less that the observer understands the message to be the baker鈥檚, rather than the marrying couple鈥檚. Indeed, some in the wedding industry could not explain what message, or whose, a wedding cake conveys. See Charsley, Interpretation and Custom: The Case of the Wedding Cake, 22 Man 93, 100鈥101 (1987) (no explanation of wedding cakes鈥 symbolism was forthcoming 鈥渆ven amongst those who might be expected to be the experts鈥); id., at 104鈥105 (the cake cutting tradition might signify 鈥渢he bride and groom . . . as appropriating the cake鈥 from the bride鈥檚 parents). And Phillips points to no case in which this Court has suggested the provision of a baked good might be expressive conduct. Cf. ante, at 7, n. 2 (Thomas, J., concurring in part and concurring in judgment); Hurley v. Irish-American Gay, Lesbian, and Bisexual Group of Boston, Inc., 515 U. S. 557, 568鈥579 (1995) (citing previous cases recognizing parades to be expressive); Barnes v. Glen Theatre, Inc., 501 U. S. 560, 565 (1991) (noting precedents suggesting nude dancing is expressive conduct); Spence v. Washington, 418 U. S. 405, 410 (1974) (observing the Court鈥檚 decades-long recognition of the symbolism of flags).
2  The record provides no ideological explanation for the bakeries鈥 refusals. Cf. ante, at 1鈥2, 9, 11 (Gorsuch, J., concurring) (describing Jack鈥檚 requests as offensive to the bakers鈥 鈥渟ecular鈥 convictions).
3  Justice Gorsuch argues that the situations 鈥渟hare all legally sa-lient features.鈥 Ante, at 4 (concurring opinion). But what critically differentiates them is the role the customer鈥檚 鈥渟tatutorily protected trait,鈥 ibid., played in the denial of service. Change Craig and Mullins鈥 sexual orientation (or sex), and Phillips would have provided the cake. Change Jack鈥檚 religion, and the bakers would have been no more willing to comply with his request. The bakers鈥 objections to Jack鈥檚 cakes had nothing to do with 鈥渞eligious opposition to same-sex weddings.鈥 Ante, at 6 (Gorsuch, J., concurring). Instead, the bakers simply refused to make cakes bearing statements demeaning to people protected by CADA. With respect to Jack鈥檚 second cake, in particular, where he requested an image of two groomsmen covered by a red 鈥淴鈥 and the lines 鈥淕od loves sinners鈥 and 鈥淲hile we were yet sinners Christ died for us,鈥 the bakers gave not the slightest indication that religious words, rather than the demeaning image, prompted the objection. See supra, at 3. Phillips did, therefore, discriminate because of sexual orientation; the other bakers did not discriminate because of religious belief; and the Commission properly found discrimination in one case but not the other. Cf. ante, at 4鈥6 (Gorsuch, J., concurring).
4  But see ante, at 7 (majority opinion) (acknowledging that Phillips refused to sell to a lesbian couple cupcakes for a celebration of their union).
5  The Court undermines this observation when later asserting that the treatment of Phillips, as compared with the treatment of the other three bakeries, 鈥渃ould reasonably be interpreted as being inconsistent as to the question of whether speech is involved.鈥 Ante, at 15. But recall that, while Jack requested cakes with particular text inscribed, Craig and Mullins were refused the sale of any wedding cake at all. They were turned away before any specific cake design could be discussed. (It appears that Phillips rarely, if ever, produces wedding cakes with words on them鈥攐r at least does not advertise such cakes. See Masterpiece Cakeshop, Wedding, http://www.masterpiececakes.com/ wedding-cakes (as last visited June 1, 2018) (gallery with 31 wedding cake images, none of which exhibits words).) The Division and the Court of Appeals could rationally and lawfully distinguish between a case involving disparaging text and images and a case involving a wedding cake of unspecified design. The distinction is not between a cake with text and one without, see ante, at 8鈥9 (Gorsuch, J., concurring); it is between a cake with a particular design and one whose form was never even discussed.
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