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This position will be based in Philadelphia, Pennsylvania, or Washington, D.C. FIREoperates on a hybrid work schedule that allows for a mix of in-the-office and remote work for eligible employees. This position is not eligible for remote work.

FIRE is seeking an entrepreneurial full-time Email Systems and Analytics Specialist to join its Administration team.

The Email Systems and Analytics Specialist will be responsible for overseeing ¹û¶³´«Ã½app¹Ù·½â€™s email marketing program. The Specialist will ensure the program advances ¹û¶³´«Ã½app¹Ù·½â€™s institutional goals and maintains industry best practices.The Specialist should be an enthusiastic self-starter who is excited to share FIREnews and commentary with our subscribers.

About ¹û¶³´«Ã½app¹Ù·½

The ¹û¶³´«Ã½app¹Ù·½â€™s mission is to defend and sustain the individual rights of all Americans to free speech and free thought — the most essential qualities of liberty. FIREeducates Americans about the importance of these inalienable rights, promotes a culture of respect for these rights, and provides the means to preserve them.

Position Description

The Email Systems and Analytics Specialist will report directly to ¹û¶³´«Ã½app¹Ù·½â€™s Data Governance and Strategy Manager and will work closely with ¹û¶³´«Ã½app¹Ù·½â€™s Information Technology and Mobilization departments. The Specialist will also assist other FIREdepartments with email strategy for their particular audiences and lists.

The duties for this position include, but are not limited to: 

• Overseeing ¹û¶³´«Ã½app¹Ù·½â€™s overall email marketing strategy and ensuring the strategy advances ¹û¶³´«Ã½app¹Ù·½â€™s goals and objectives and is consistent with industry best practices.
• Managing ¹û¶³´«Ã½app¹Ù·½â€™s email marketing platform/database, Pardot.

• Building email marketing automation for different FIREaudiences, including by assisting FIREdepartments in building journeys for their particular audiences.
• Conducting A/B and multivariate testing.
• Maintaining ¹û¶³´«Ã½app¹Ù·½â€™s email and domain reputations for superior deliverability and adherence to spam laws and best practices. For example, ensuring our marketing communications avoid spam filters.
• Implementing remarketing campaigns.
• Working with ¹û¶³´«Ã½app¹Ù·½â€™s Information Technology department to set up forms for email acquisition on ¹û¶³´«Ã½app¹Ù·½â€™s website and elsewhere (i.e., Pardot and Formstack forms — ¹û¶³´«Ã½app¹Ù·½â€™s website is on a Drupal CMS).
• Working with the Communications department to develop strategies for addressing recipients’ responses to email marketing communications.
• Outlining strategies for reactivation campaigns.
• Setting email program goals and key performance indicators, then reporting on performance.

This position will be expected to perform certain miscellaneous support functions necessary for ¹û¶³´«Ã½app¹Ù·½â€™s day-to-day operations and will frequently collaborate with other staff members and departments on general duties and specialized projects.

This position involves limited travel. Occasional work on weekends and evenings should be expected.

The expected start date for this position is as soon as possible.

Qualifications

A successful Email Systems and Analytics Specialist will be judged on the quality of email marketing communications sent and to what degree those communications help FIREachieve institutional goals and objectives. Their performance will also be evaluated on how well they manage the overall email marketing program by, for example, maintaining our email database (Pardot) and providing expert email marketing support and guidance to FIREstaff and departments.

A successful candidate must be entrepreneurial, organized, and creative with the ability to thrive in a fast-paced environment. Most importantly, the candidate must exercise superb judgment and demonstrate a knowledge of, and passion for, ¹û¶³´«Ã½app¹Ù·½â€™s mission and an ability to articulate that passion in a way that will make others enthusiastic about our cause.

A candidate must also be able to demonstrate:

• Experience with Google Analytics and using UTM codes.
• Some familiarity with HTML and CSS.
• Strong written and verbal communication and general copy editing skills.
• A desire to always improve their performance and ¹û¶³´«Ã½app¹Ù·½â€™s programs.
• The ability to work well independently and with others in a collaborative team environment.
• Strong attention to detail.
• An entrepreneurial spirit with the ability to identify opportunities and run with them. 

Candidates must have a bachelor’s degree (or substantial relevant experience) and three or more years of relevant professional experience. Special consideration will be given to candidates with experience using Pardot, Salesforce, and/or managing an email marketing program for a cause-based organization.

Salary and Compensation

Starting salary is negotiable and depends on experience and education level. FIREconducts periodic evaluations where employees may receive raises or bonuses for outstanding and excellent work. FIREalso offers a comprehensive benefits package that includes employer-paid comprehensive health, dental, and life insurance; a Section 125 Flexible Spending Account option; matching retirement contributions; and a generous paid time-off plan.

Applications

Applicants should provide a resume, cover letter, salary requirements, and contact information for at least two professional references. All applications are confidential. Please address applications to Cait Scanlan, Chief People Officer.

FIRE is an equal opportunity employer.